Kssc36qms02 Kitchenaid Refrigerators Year of Manufacture and Reviews
 | |
| Production type | Kitchenware |
|---|---|
| Owner | Whirlpool Corporation |
| State | The states |
| Introduced | 1919 (1919) past Hobart Corporation |
| Related brands | Whirlpool Corporation (Appliances) Lifetime Brands, Inc. (gadgets) Meyer Corporation (cookware & bakeware) |
| Markets | International |
| Previous owners | Hobart Corporation |
| Ambassador(southward) | Whirlpool Corporation (Appliances) Lifetime Brands, Inc. (gadgets) Meyer Corporation (cookware & bakeware) |
| Tagline | For the fashion it'south made. |
| Website | Official website |
KitchenAid is an American home appliance brand owned by Whirlpool Corporation. The company was started in 1919 by The Hobart Manufacturing Company to produce stand up mixers; the "H-5" was the showtime model introduced. The company faced competition as rivals moved into this emerging market, and introduced its trademarked silhouette in the 1930s with the model "Thousand", the work of designer Egmont Arens. The brand's stand up mixers take changed trivial in design since, and attachments from the model "Grand" onwards are compatible with the modern machines.
Dishwashers were the second product line to be introduced, in 1949. A late 1980s promotional campaign on the back of an expansion by retailer Williams Sonoma saw brand awareness double in three years.
History [edit]
A epitome KitchenAid Model A "Kaidette" stand mixer, produced in the 1930s
The thought of a stand mixer was formulated past Herbert Johnston, an engineer working at the Hobart Corporation. He had been inspired afterwards seeing a bakery mix dough, and thought that there must be a better way of doing the job. In 1914, evolution began, and before long the model "H" mixer was launched for industrial work. The U.S. Navy ordered mixers for two new Tennessee-class battleship, California and Tennessee, equally well as the U.S. Navy's first dreadnought battleship, Southward Carolina. In 1917, Hobart stand up mixers became standard equipment on all U.S. Navy ships, prompting development to begin on the get-go home models.[1]
A mod KitchenAid stand mixer
The offset auto to bear the KitchenAid name was the ten-quart C-10 model, introduced in 1918 and built at Hobart's Troy Metal Products subsidiary in Springfield, Ohio.[2] Prototype models were given to the wives of factory executives, and the product was named when one stated "I don't care what yous call it, but I know information technology's the all-time kitchen aid I've e'er had!" They were initially marketed to the farmhouse kitchen and were bachelor in hardware stores.[iii] Simply owing to the difficulty in disarming retailers to take up the product, the company recruited a by and large female person sales force, which sold the mixers door-to-door.[1] The C-10 machine was also marketed heavily toward soda fountains and pocket-sized commercial kitchens, and was also sold under the FountainAid and BakersAid model names.[iv]
In 1922, KitchenAid introduced the H-5 mixer as its new abode-use offering.[five] The H-v mixer was smaller and lighter than the C-10, and had a more manageable 5-quart basin. The model "G" mixer, about half the weight of the "H-five" was released in August 1928.[6] In the 1920s, several other companies introduced similar mixers, and the Sunbeam Mixmaster became the about popular amid consumers until the 1950s.[7]
KitchenAid mixers remained popular, and in the late 1930s, the manufacturing plant would completely sell out its products each Christmas. The manufactory was closed for the duration of World War Two. After the war, product started up once again in 1946 when the manufactory moved to Greenville, Ohio, to aggrandize capacity.[i]
Model "M", which introduced the trademarked KitchenAid silhouette
The product range expanded beyond stand up mixers for the first time in 1949, when dishwashers were introduced.[3]
In 1985, the visitor purchased the Chambers Company to incorporate its range of cookers into the KitchenAid brand.[one] After being cleared by a Federal appeals court in Jan 1986, Whirlpool Corporation was cleared to purchase KitchenAid for $150 one thousand thousand, after initial complaints regarding competition from dishwasher manufacturers White Consolidated Industries and Magic Chef were dismissed.[8] [9] Refrigerators were added to the production line afterward in 1986.[1] The company used the popularity of glory chefs during the belatedly 1980s to seize the chance to expand its customer range. In 1988, retailer Williams Sonoma was opening new stores across the United States and released a cobalt blue stand up mixer for the company. Although the retailer had been conveying KitchenAid products since 1959, the new stores introduced the mixers to a wider range of home cooks. This combined with a alter in marketing strategy for KitchenAid, which resulted in a doubling of brand awareness over the class of the following three years.
KitchenAid began manufacturing blenders and other pocket-size appliances in the mid-1990s. The brand was farther promoted by sponsoring the PBS show Home Cooking, and by introducing the mixers to idiot box chefs such every bit Julia Child and Martha Stewart. Post-obit the success with Williams Sonoma, specific points of purchase were gear up in department stores such as Kohl'south and Macy's. Specific colour mixers were released for specific retailers or to benefit charities, such every bit a pink mixer released to raise funds for breast cancer enquiry or mixers sold at Target stores existence available in that company's signature shade of red. The ProLine range of appliances was launched in 2003 with an initial six-month exclusivity understanding with Williams Sonoma.[ten]
Design and manufacturing [edit]
KitchenAid stand mixers at Australian department store MYER
Egmont Arens was hired in the 1930s to blueprint a low-cost series of mixers. This resulted in the production of the KitchenAid Model "K" which featured a streamlined profile for the first time, and the KitchenAid standard design has remained relatively unchanged since then.[xi] The silhouette has since been made a registered trademark with the U.S. Patent and Trademark Office.[11] In 1997 the San Francisco Museum of Modernistic Fine art selected the KitchenAid stand mixer every bit an icon of American design. At that place is an attachment hub on the front of each mixer. Every KitchenAid mixer since the introduction of the Model "K" has allowed for cross-generational attachment compatibility, meaning that attachments from the 1930s can be used on modern mixers, and vice versa. This cross-generational compatibility extends just to attachments powered through the hub. Other accessories (beaters, bowls, etc.) are not necessarily uniform even across similar models in product at the aforementioned fourth dimension (for example, not all current product six-quart bowl-lift mixers use the aforementioned accessories).[12] Initially the mixers were only available in white; a range of iv colors was introduced in 1955.[11]
Today, some KitchenAid products are manufactured in Ohio, South Carolina, Iowa, Mississippi, Indiana, Arkansas, Ontario, and Quebec while others are manufactured in Red china,[13] and its appliances are distributed throughout Northward America. All KitchenAid stand mixers are assembled in its mill in Greenville, Ohio. The dice-cast parts of the machines come up from various manufacturing plants around the globe. A factory tour, known as the "KitchenAid Experience" is conducted past the associates line workers.[xiv]
Nutrient and retail expansion [edit]
In March 2016, KitchenAid appear that it would offering a line of nutrient mixes with a Michigan nutrient company, Franzese United states of america, Inc.[xv] In their printing release, KitchenAid states, "Considering that tens of millions of American kitchens are outfitted with our stand up mixers, we're confident that these mixes volition become a staple in many pantries."[16]
References [edit]
- ^ a b c d e "Ninety Years of Quality" (PDF). KitchenAid. Archived from the original (PDF) on 27 October 2011. Retrieved 26 January 2012.
- ^ Hobart Manufacturing Company. "The KitchenAid", The Hobartizer, Troy, Ohio, May 1918.
- ^ a b Danziger, Pamela Due north. (2005). Let Them Eat Cake. Chicago: Dearborn Trade Publishing. pp. 29–thirty. ISBN978-0-7931-9307-iii.
- ^ Hobart Manufacturing Company. The Hobartizer, Troy, Ohio, 1918-1922.
- ^ Hobart Manufacturing Company. "The New Electric KitchenAid", The Hobartizer, Troy, Ohio, May 1922.
- ^ Hobart Manufacturing Company. "KitchenAid- Electrical Nutrient Preparer for the Home", The Hobartizer, Troy, Ohio, August 1928.
- ^ Cole, David J.; Browning, Eve; Schroeder, Fred (2003). Encyclopedia of Modern Everyday Inventions. Westport, Conn: Greenwood Press. p. 171. ISBN978-0-313-31345-5.
- ^ "Whirlpool Cleared To Buy Kitchenaid". The New York Times. xxx January 1986. Retrieved 26 January 2012.
- ^ "Whirlpool Amends Kitchenaid Programme". The New York Times. 2 July 1985. Retrieved 2018-11-28 .
- ^ Vogel, Craig; Cagan, Jonathan; Boatwright, Peter (2005). The Design of Things to Come: How Ordinary People Create Extraordinary Products. Upper Saddle River, N.J.: Wharton School Publishers. p. 10. ISBN978-0-13-186082-seven.
- ^ a b c Lidwell, William (2009). Deconstructing Product Design. Beverly, Mass.: Rockport Publishers. p. 180. ISBN978-1-59253-345-9.
- ^ "Flat Beaters - Stand Mixer Accessories". mendingshed.com. 2013. Retrieved October 9, 2013.
y'all can use the chart below to ensure you get the correct Flat Beater for your KitchenAid mixer
- ^ "KitchenAid Reply to Question about Country of Industry". Archived from the original on 12 June 2013. Retrieved 14 Jun 2020.
- ^ Axelrod, Karen; Brumberg, Bruce (2006). Watch information technology Fabricated in the U.S.A. Emeryville, CA: Avalon Travel. p. 198. ISBN978-1-59880-000-five.
- ^ "New Gelato and Pasta Mixes for KitchenAid Stand Mixers" (PDF). KitchenAid. Retrieved 7 March 2016.
- ^ "Franzese Partners with KitchenAid".
External links [edit]
 | Wikimedia Commons has media related to KitchenAid. |
- KitchenAid
Source: https://en.wikipedia.org/wiki/KitchenAid
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